CBC and National Post announce content sharing agreement

TORONTO - The Canadian Broadcasting Corporation and the National Post today announced an agreement which will allow both organizations to share content across their respective media platforms. The agreement is effective immediately.

CBC.ca will run daily financial stories and podcasts from the Financial Post in CBC's online Money section, and The National Post will run daily sports stories in the sports section of nationalpost.com and periodically in the sports section of the newspaper. Financial terms were not disclosed. "This is an attractive arrangement for both organizations," says Richard Stursberg, executive vice president of CBC English Services. "As Canada's national public broadcaster, we have an unsurpassed reputation in the field of sports reporting, which will be available to more Canadians through the Post's readership. CBC.ca's financial news content will be enhanced by one of Canada's most trusted and respected sources of business news." "This partnership builds on key strengths of two great news organizations," says Paul Godfrey, president and CEO of National Post. "For more than a century, the Financial Post has been Canada's go-to brand for business and the CBC is a leader in sports coverage. Together, we will provide Canadians the best in business and sports news."