Announcement Leads Comprehensive Business Strategy For Acclaimed 'itiBiti' Desktop, Mobile Platforms

TORONTO and NEW YORK - David Lucatch, President and Chief Executive Officer (CEO) of Intertainment Media Inc., together with the Board of Directors, is pleased to announce the appointment of Mr. Brad Parry as Chief Marketing Officer.

With over 20 years of progressive, executive experience at global brands including MacLaren McCann, BBDO and most recently, CanWest Media as VP Marketing & Strategy, Parry brings a wide range of expertise in digital and traditional media.

In his new role, Parry will be responsible for all marketing, sales and communications strategies across the business, focusing on comprehensive growth of the strong roster of leading North American and international brands represented by Intertainment Media Inc., and its wholly owned subsidiary, ItiBiti Systems Inc.

"We are delighted to welcome Brad, and take this important next step in executing our overall business strategy," said Lucatch. "With a unique mix of agency and broadcast marketing expertise, Brad's skills and leadership will significantly enhance our results-driven focus on increasing revenues, high-profile programs and the value proposition behind the Intertainment Media and itiBiti brands.