Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and his conclusion has interesting consequences for how we look at life. ____________________ Technology
TORONTO (Reuters) - BlackBerry maker Research In Motion is launching a new version of its touchscreen Storm smartphone, marking its latest move in the fight with Apple's iPhone.
Ottawa – At this weeks Ottawa Animation Festival the Ontario Technology Corridor, a association representing nearly 256,000 people employed at 5,900 companies in five major urban Ontario regions stated that the province of Ontario is at the forefront of the digital entertainment revolution.
Waterloo - Curiosity RoverDALSA is proud to sponsor Physica Phantastica's centerpiece, the Mars Rover exhibit featuring Curiosity, a full-size prototype of the next Mars rover visiting Waterloo from California's Jet Propulsion Laboratory. This is your chance to see this mechanical wonder up close and in person before it blasts off to Mars in 2011.
WATERLOO - Award-winning ecologist Vandana Shiva will propose a new form of democracy to counter financial, social and climate meltdowns during a prestigious public lecture at the University of Waterloo next week.
CUPE Ontario and Council of Canadians speaking tour on trade arrives in Kitchener on Monday
Kitchener – In the midst of the ‘Buy American’ local procurement controversy, ‘Say bye to buy local’, featuring Council of Canadians national chairperson Maude Barlow and CUPE Ontario President Sid Ryan, will arrive in Kitchener on Monday, October 19. The Kitchener event will be held from 7-9 p.m. at Lyle S. Hallman Faculty of Social Work Building (120 Duke Street West).
OTTAWA — The University of Ottawa's Faculty of Medicine, in cooperation with the Canadian Medical Association (CMA), is launching ePhysicianHealth.com the world’s first online physician health and wellness resource as part of the CMA and Canadian Medical Foundation's inaugural Canadian Conference on Physician Health, which is taking place in Vancouver on October 15 and 16, 2009.
If a strike occurs this Friday, it will be the first in Michener's 51-year history
TORONTO - Faculty at the Michener Institute of Applied Health Sciences are set to strike at 12:01 Friday, October 16, 2009 if no settlement can be reached in negotiations.
Union Gas to Give $500,000 for New Energy Audit Program
Hamilton - Union Gas and the Faculty of Engineering at McMaster University today unveiled a new Energy Audit Program aimed at helping local schools and businesses reduce their energy use and greenhouse gas emissions. Union Gas will provide $500,000 in funding for the program and will donate the specialized equipment needed to conduct the audits.
Social Media Marketing (called SMM) is certainly the newest buzz in the PR and marketing realm. And as with any new publicity tool, people have lots of questions on how to best utilize it.
Waterloo – In a region that embodies business innovation and entrepreneurship, a small group of entrepreneurs will soon be inducted into The Waterloo Region Entrepreneur Hall of Fame in recognition of their past, present and future leadership and contribution to the Waterloo Region and beyond.
Laurier professor and executive director of ACUNS to participate in Washington, D.C. workshop
WATERLOO – Dr. Patricia Goff, executive director of the Laurier-based Academic Council on the United Nations System (ACUNS) and a Laurier political science professor, will be in Washington, D.C. October 16-17 for a workshop to examine options in international law to prosecute pirates.
Health benefits, operating costs make clean diesel a cost-effective program to protect human health and the environment
WASHINGTON – The U.S. EPA released a report to Congress detailing the health, environmental and economic benefits of the agency’s Diesel Emission Reduction Program. The program, funded at $50 million last year, allowed EPA to fund the purchase or retrofitting of 14,000 diesel-powered vehicles and pieces of equipment, preventing respiratory illnesses and saving money in communities nationwide.
Market based program allows cost-effective reductions of harmful air pollution
WASHINGTON – EPA released a report showing that more than 103 million Americans breathe cleaner air thanks to a cap and trade program that reduces smog-forming emission of Nitrogen Oxides (NOx).
HELSINKI (Reuters) - The world's top cell phone maker Nokia surprised investors by taking a major writedown at its struggling networks unit and revealing a fall in its smartphone sales from the previous quarter.
Harper Collins Canada, Canadian Living Magazine (Transcontinental Media), James Lorimer & Company, Robert Rose Inc., Toronto Life and Whitecap Books all sign up
STRATFORD - Food writers in Canada and aspirants will take heart with the announcement that six major Canadian publishers have contributed both cash and books in support of the Stratford Chefs School’s Joseph Hoare Gastronomic Writer in Residence program.
"The recovery in China's economy gained new impetus on Wednesday with figures showing that the decline in exports and imports slowed sharply in September. The Chinese authorities said that exports had fallen 15.2 percent in September compared to the same month last year, against a 23.4 percent decline in August...." [Financial Times]
London - The University of Western Ontario will officially open its new $21-million Student Services Building on Friday, October 16 – a facility that provides one-stop convenience for all Western students.
OTTAWA - Yesterday, Gordon Brown, Member of Parliament for Leeds-Grenville, on behalf of the Honourable Tony Clement, Minister of Industry, joined Standards Council of Canada (SCC) Chairman Hugh Krentz and Executive Director John Walter in celebrating World Standards Day 2009 and the official launch of the Canadian Standards Strategy (CSS) 2009-2012.
Washington, DC - In letters to 14 top companies, 43 investors and investment-focused organizations representing over $16 billion in assets under management urged that the companies end the "glaring contradiction" between their own policies and the U.S. Chamber of Commerce's and National Association of Manufacturers' (NAM) positions on pending climate legislation.
Service Enables Customers to Monitor Status of Online Orders
Cambridge - As part of an ongoing commitment to enhance customer service, Topper’s Pizza has launched its new “Pizza Tracer” service in support of all 35 stores across Ontario.
Ottawa – A recent survey conducted by the Canadian Institutes of Health Research (CIHR) shows that Canadian health researchers have offered more scientific support to Canadian youth this year through the Synapse – Youth Connection program.
PITTSBURGH - The United Steelworkers (USW) sharply criticized the actions of the government of President Felipe Calderon for his announcing the liquidation of the Central Light and Power Company of Mexico (LyF) and the termination of the workers following the seizure of plants by the Mexican Federal Police.
Washington, DC - In letters to 14 top companies, 43 investors and investment-focused organizations representing over $16 billion in assets under management urged that the companies end the "glaring contradiction" between their own policies and the U.S. Chamber of Commerce's and National Association of Manufacturers' (NAM) positions on pending climate legislation.
TORONTO - Carol Gray, President of Equifax Canada Inc., is pleased to announce that Tara Messersmith has been appointed as Vice President, Technology Solutions effective October 1, 2009.
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