TORONTO - Best Western International is pleased to announce it has joined the AIR MILES Reward Program as a Sponsor. Started yesterday, Best Western will offer its Best Western Rewards member AIR MILES reward miles for every qualified stay at any Best Western hotel in Canada, the United States and the Caribbean Islands.

"Partnering with one of Canada's strongest loyalty programs gives Best Western Rewards members more opportunities to turn their hotel stays into rewards," said Dorothy Dowling, senior vice president of marketing and sales for Best Western. "Now, not only can AIR MILES collectors redeem miles for free nights at our 4,000 worldwide hotels, they can also earn miles for staying at Best Western."

AIR MILES Collectors will earn 20 AIR MILES reward miles for every qualified stay at any Best Western International hotel in Canada, the United States (including Hawaii and Alaska) and the Caribbean Islands. As a launch bonus, AIR MILES Collectors will earn TRIPLE reward miles when they register at bestwestern.com/amfall and stay any 2 nights by December 31, 2009.

"We are thrilled to add Best Western to our growing list of travel Sponsors and provide our Collectors with another way to earn reward miles," said Todd March, SVP and chief client officer, AIR MILES Reward Program. "This partnership represents the AIR MILES Reward Program's commitment to partner with leading organizations that provide our Collectors additional value."

AIR MILES Collectors earn reward miles at more than 100 leading brand-name Sponsors representing thousands of retail and service locations across Canada. AIR MILES reward miles can be redeemed for more than 1,200 different rewards, including Best Western Travel Cards in $50, $100 and $175 denominations.