BEHR Creates Ultimate Do-it-Yourself Web Experience with Open Text Solutions

Virtual Color Center, Inspiration Gallery and Online Workbook Construct Truly Immersive Experience for Today's Digital Designers

WATERLOO - Open Text, the global leader in Enterprise Content Management (ECM), announced today that Behr Process Corporation, the largest provider of premium paints and stains to the North American Do-It-Yourself (DIY) home improvement market, has launched its newly enhanced BEHR.com supported by Vignette Content Management from Open Text.

Through this collaboration, BEHR has evolved its online presence from a static HTML site to a cinematic experience designed for homeowners and do-it-yourselfers alike. Its features include a Virtual Color Center that replicates BEHR color centers found in The Home Depot stores, an Inspiration Gallery with wide-format, magazine-quality images to spark ideas and an online Workbook where users can save and track their home projects and color choices. Visitors to BEHR.com will also find a robust How-To section with expert advice and instruction.

"Vignette Content Management enabled us to minimize IT involvement in Web site updates, putting the ownership of BEHR.com directly into the hands of the eBusiness and marketing professionals that drive our online initiatives," said Marc Webb, Director of eBusiness for Behr Process Corporation. Vignette Web Content Management Solutions from Open Text provide advanced rich media management capabilities and a high-performance foundation for BEHR.com, enabling deep interactivity and an easier, immersive Web site experience. Development utilizing Adobe Flex and Flash allows BEHR.com to project large magazine-style images and cinematic transitions from page to page. BEHR.com also leverages the company's dynamic caching technology to present a high volume of content while improving performance that results in a great end-user experience.

"Open Text is dedicated to giving major brands the power to connect with their key audiences," said Scott Bowen, Senior Vice President of Open Text. "BEHR.com is a model of innovation and collaboration in Web site development. BEHR's expertise, supported by a scalable and flexible foundation from Open Text, has created a compelling, user-friendly Web site that allows it to evolve for future applications."