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MEDIA
CEO of the Year: Sergio Marchionne
ROB Magazine profiles Chrysler's White Knight
TORONTO - No other auto executive has gone from relative
obscurity to international stardom as quickly as Sergio Marchionne. A year
ago, he was the boss of Europe's sixth-largest carmaker - a relative
nonentity. Today as CEO of Fiat and Chrysler Group, he is single-handedly
shaking up the global auto industry. In the depths of the worst auto
recession since the Second World War, most car companies went into survival
mode - but Marchionne went on the offensive.
Opinions about his chances of success vary, but Marchionne is admired for
his ambition and vision. He saw synergies in two radically different
companies - synergies that he expects will save billions. Marchionne predicts
only six large auto groups will survive globally, and he fully expects
Fiat-Chrysler to be among them. Last summer, Chrysler was in the Chapter 11
bankruptcy lockbox, and Fiat, while profitable, was considered too small to
thrive on its own. What a difference a year makes.
In the December issue of Report on Business magazine, available today,
writer Eric Reguly takes an in-depth look at CEO of the Year, Sergio
Marchionne and whether he can turn around Chrysler.
Also in this issue:
Mink dynasty - A global recession and animal rights activists have
devastated the fur market in Europe and North America. Not so in China, where
a Canadian company is leading the charge. Is the fur craze that has gripped
China's bling-obsessed new-rich a bubble? Probably - but Toronto furrier
Diane Benedetti and the rest of the struggling North American industry want
to ride it as long as possible. Writer Chris Nuttall-Smith takes a closer
look at the marketing arm of Toronto-based North American Fur Auctions, the
world's No. 3 fur auction house.
37 minutes equal $150,000 worth of history - Thanks to communications
companies like Calgary-owned tinePublic Inc, old political lions like Bill
Clinton and Tony Blair are earning more speaking to business audiences than
they did running countries. Writer Don Gillmor examines why the public loves
the political stars of yesteryear and why a little company from Calgary is
only too happy to bring them together.
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