../Morning Post
Posted December 9, 2009
Book Launch

Splash: an introvert's guide to being seen, heard and remembered a big hit with business

Reaches # 2 spot on best selling business books list in Globe and Mail

TORONTO - Launched on November 23, Splash, an introvert's guide to being seen, heard and remembered, ranked second in sales according to BooksForBusiness.com.

It shouldn't be surprising that a book written by an introvert, with extensive research from successful introverts, for introverts, which is packed full of insightful and practical information, would become a resource for managers and top executives.

"Splash was written to provide introverts a pathway to take control of their lives, learn new habits, and choose behaviours that move them toward their life goals" says Carole Cameron, Director of Creative Performance Solutions, consultant and author of Splash. "Packed between the covers, are numerous strategies and exercises designed to help even the most successful introvert reach their personal and professional best."

Corporations are constantly looking for an edge, and the smart ones realize that their greatest asset is their human resources. Splash provides the competitive advantage employers are looking for, as it offers insight for those looking to understand and help develop introverts' potential to succeed.

There is an endless array of books, CDs and workshops on the subjects of networking, image making, and communication at our disposal. While many of them are helpful, the subject matter experts in this field tend to be extraverts. And, not surprisingly, their content tends to suit those who share that orientation.

What's unique about Splash is how it draws on the experiences, successes, stories and strategies of introverts.

"I gathered information and insights from hundreds of introverts I've come in contact with in business and life who were kind enough and interested enough to participate in surveys and focus groups," says Carole Cameron. "What's included in Splash is what they shared about their "introverted" experience in the world, and the tools and strategies they've employed in order to enhance their careers, their relationships, and all in all, their life experience."

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