Public Mobile Declares Communication Is Not a Luxury, Demonstrates New Affordable Handset Technology
BMV Holdings is now Public Mobile and Has Everyone Talking
TORONTO - With a focus on providing Ontario and Quebec with affordable flat-rate wireless phone services, low-cost wireless carrier BMV Holdings announced it will begin operating under the Public Mobile brand and have launched the company website at publicmobile.ca. Additionally, the company placed the first commercial G Band wireless call on a standard CDMA phone that is currently sold by a number of carriers.
Appropriately named, Public Mobile wants everybody to talk. The company feels wireless services are a right, not a luxury for Canadians and will offer an unlimited flat-rate talk and text package, with no term commitment, no credit checks, no fine print and no surprises to residents in both provinces when it launches later this year.
The goal of Public Mobile is to address the 38% of Canadians without a mobile phone. "I believe everyone has the right to fairly priced, inexpensive wireless phone service," said Alek Krstajic, Chief Executive Officer of Public Mobile. "At Public Mobile we want everyone to be able to be part of the wireless revolution without feeling left out because they can't afford the high costs associated with most Canadian mobile phone companies. If you have something important you need to express right now, or someone you need to talk to right away, Public Mobile wants to help you do just that."
Additionally, yesterday morning at its launch event in downtown Toronto, Public Mobile unveiled a working handset over the G Band frequency. Utilizing a Nortel base station, Prestige Telecom Inc. installation services and ZTE Corp. handset, Krstajic placed and received calls on the PCS G Band frequency purchased by Public Mobile at last year's spectrum auction.
While there were some in the market that suggested a working handset for G Band spectrum did not exist, Krstajic says Public Mobile proved today what it has been saying all along: That G Band spectrum is just like all other PCS spectrum, and can be addressed using commercially available CDMA handsets currently being sold by a number of North American carriers. With only a simple software change to a commercial handset, Public Mobile completed the first call on their G band spectrum.
"All along we've been saying spectrum is spectrum and that G Band is completely viable," Krstajic says. "There is now no doubt that G Band is a viable, cost-effective option that can bring wireless services to the underserved public."
Formerly known as BMV Holdings, Public Mobile was created in July, 2008, following its purchase in Industry Canada's wireless spectrum auction of PCS G Band covering almost 19 million Canadians in the Windsor to Quebec City corridor across Ontario and Quebec. G Band spectrum is an extension of the existing PCS spectrum in the 1.9 GHz range and shares the same characteristics as spectrum currently used by wireless carriers across North America. At a price of only $52 million, the PCS G Band spectrum will enable Public Mobile to deliver a cost-efficient consumer wireless service across the two provinces. The company will commence its services late in the third quarter of this year.