Posted February 3, 2009
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Technology

Open Text Web Solutions Add Global Website Deployment Capabilities

Web Solutions for Multi-Sites Helps Customers to More Cost-Effectively Localize and Manage Multiple Global Web Sites

WATERLOO - Open Text(TM) announced availability of the latest release of Open Text Web Solutions. Available to customers now, this new release offers a number of additional enhancements to what is already a core strength of Open Text Web Solutions: Helping customers translate, manage and synchronize multiple websites worldwide. Web Solutions is an integral component of the Open Text ECM Suite, the industry's most comprehensive suite of content services used by tens of thousands of organizations worldwide.

The enhanced functionality is part of a complete solution called Open Text Web Solutions for Multi-Sites that gives customers everything they need to develop a global Web presence. It helps large enterprises to more efficiently share corporate information, leverage existing translation memory tools such as Across Systems(R) or SDL TRADOS(R), and to personalize the user experience. For small and mid-size businesses, it provides a simple and cost-effective tool for expanding globally.

The challenge of managing global websites across many markets is growing as companies work to establish their brands across many diverse markets in an increasingly competitive global arena. Customer communication in a local language is growing in importance in marketing and sales, and is critical for companies trying to expand in key markets. Websites are a critical part of this equation but many organizations are overwhelmed by the processes involved in managing multiple sites across many countries.

"The challenges of building an effective Web presence across diverse markets around the world are greater than ever, as user expectations become increasingly sophisticated," said Daniel Kraft, Senior Vice President, Corporate Strategy at Open Text. "With the latest release, we've made it easy to share and distribute content on a global basis to ensure consistent branding, and to attract and engage visitors in their native language on a site that is personalized to reflect their culture and needs."

For organizations with a global presence, Web Solutions for Multi-Sites adds new content distribution services that make it easy for Web localization teams to share and update content via a centralized content pool. Team members are automatically notified when content changes or updates become available. Once localized content is added to this pool all countries that use the same language can use this content for their local websites. A new Content Translation Management module offers translation workflow integration, expanded support for computer-aided translation tools, and export to standardized XLIFF formats. XLIFF, which stands for XML Localization Interchange File Format, streamlines the exchange of localization data among companies, vendors and across software tools.

Phoenix Contact GmbH & Co. KG, a world industry leader in electronic interface and industrial automation technologies, uses Open Text Web Solutions in conjunction with the firm's SDL TRADOS Translation Memory system to ensure prompt translation of content.

"We manage 43 websites in 27 languages with Open Text Web Solutions," said Carsten Rheker, Internet Project Leader for Phoenix Contact. "For our Web editors the system is very easy to use because all the workflows can be driven through the same Open Text user interface. With just a few mouse clicks the language can be selected and the translation process started. From there, it runs automatically."

Open Text, with more than a decade of experience in leading Web Content Management (WCM) software, provides Web Solutions to create, manage and deliver the content that drives business. The content management and delivery solutions are recognized throughout the industry for their legendary ease of use and feature leading multilingual support; enterprise Web 2.0 capabilities; content integration; and contextualized delivery. From mid-market to enterprise, more than 2,600 organizations around the world rely on this expertise to create, manage and deliver personalized Web experiences for their intranets, extranets and Web sites.

© Copyright 2009/Exchange Morning Post/Exchange Business Communications Inc.
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