MISSISSAUGA - Porsche Canada Ltd. (PCL) officially announced the selection of Yield, based in Toronto, as its advertising agency effective immediately.

The selection of Yield followed an intensive eight-week selection process involving five other Canadian agencies and three days of pitches. For these meetings, each agency was given the assignment of developing a communications strategy that projects and reflects the Porsche image and incorporates the upcoming Porsche Panamera.

"We chose Yield because we feel their people have a clear understanding of the Porsche brand," commented Jasmin Rawlinson, PCL's Director of Marketing. "Yield demonstrated an outstanding strategic and research process and uncovered the true essence of Porsche and the Porsche customer in Canada. Their creative team performed at a world-class level and demonstrated true passion for the brand."

Led personally by Brad Usherwood, CEO and Sally Swinamer, Account Supervisor, Yield will provide PCL with communications strategy as well as planning and creative work across all marketing disciplines, including advertising, dealer promotions, direct mail, digital and events in French, Chinese and English. GenesisVizeum will partner with Yield for media planning and buying, while Republik will handle French communications in the Quebec market.

"To be associated with the greatest name in performance automobiles and one that I am totally passionate about, is both humbling and a wonderful challenge," said Usherwood. "We look forward to doing great work and growing the brand in Canada."