General Manager, John Connolly says "Our no frills process may a first in the industry and certainly in Canada; designed to be uncomplicated, and with no unnecessary administration or expenses. We ask prospective clients a few key questions about their products, and services, their target markets, and client decision maker profiles. We then request these clients to send us recent news items, web site URL, advertising, sales promotion or similar published items by email, courier or mail. Most importantly, we need an idea of their public relations goals in the business sense."

"These goals are generally profitable sales; but not always. They could include a membership drive, a call to political action, or one we increased profits with - persuading logistics staff, IT, office managers and similar to sell us un-reworked, empty toner cartridges, for our client's remanufacturing service."

"When we feel confident that the client has information or a story which can be crafted into an appropriate news release or series, for targeted markets and potential buyers by media type, we send out a few. We have over 8,000 Canadian Media contacts from which to choose -- all need new, credible, interesting stories -- news items of interest to the reader or viewer. This last part is where we earn our wages."

"It's an upside down economy these last few months; the type which creates massive losses and failures, but also new fortunes as trading conditions improve. Our premise is to telescope down the long sales cycle to gain a new PR client for Image Control, by offering incontrovertible value for money and eliminating most 20th century sales costs like: high rent offices, company cars, advertising, almost all travel and entertainment and sales reps themselves - known as account executives in the PR business. We'll concentrate on our core business; in fact, the only value we add -- getting new profitable clients for our clients."

Image Control Communications states that when the first PR item is
published their fee is $C385. When subsequent ones are published, to the
agreed maximum, each is $C135.00. Creation and placement of ads or notices for
Social Media Sites (almost all are accepted) costs exact media charges, plus
$C85.00. each.

"This revolutionary plan will likely be most appropriate for smaller and
medium size companies with minimal decision making, purchasing and payables
overhead," Connolly concludes.