../Morning Post
Posted April 1 , 2010
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MEDIA

Rogers Digital Media Taps Brightcove and Endeca for Re-launch of Citytv Video Theatre

TORONTO - Rogers Digital Media and Brightcove Inc. have partnered to deliver a newly re-designed Citytv.com video theatre, which features a variety of locally-produced Citytv content along with exclusive full-length episodes of popular television shows including 30 Rock, The Bachelor and The Biggest Loser.

The new Citytv.com video theatre also utilized search technology from Endeca Technologies to improve the site's overall search and navigation capabilities and the speed at which content is delivered.

"Brightcove and Endeca have enabled Citytv.com to rapidly introduce a scalable and flexible video experience that meets the evolving needs of our online audiences and deepens consumer engagement with our video content," said Claude Galipeau, senior vice president of Rogers Digital Media. "At the same time, our new video theatre has furthered our video-related sales product offerings for advertisers."

In re-launching on the Brightcove platform, Citytv.com now provides viewers throughout Canada with exclusive access to HD-quality full-length episodes of popular U.S. and Canadian television programs. With Brightcove, Citytv.com is able to deliver the highest quality user experience possible, as well as to extend the reach of its video content through Brightcove's advanced social sharing capabilities. Brightcove's ease of integration with leading advertising networks and servers also enables Citytv.com to introduce new monetization opportunities for its long and short-form video content.

"Millions of consumers throughout Canada turn to Rogers Digital Media web properties on a daily basis for innovative, highly immersive online video experiences," said Jeremy Allaire, Brightcove chairman and chief executive officer. "Brightcove is proud to be the online video platform behind Rogers' new video initiatives at Citytv.com and other properties, particularly as the organization looks to expand the reach and distribution of its video content to mobile devices and Internet-connected TVs.

"By integrating the Brightcove platform with Endeca's technology, Citytv.com can now deliver advanced search and navigation capabilities across all of their video content to help viewers easily find and view the most relevant videos. As a result, viewers are drawn deeper into the rich video content that Citytv.com delivers.

"Rogers Digital Media is on the forefront of innovation in the media industry, offering consumers an interactive user experience across of all their online content," said John Andrews, vice president, solutions marketing and product management at Endeca. "Our partnership with Brightcove enables Citytv.com to leverage video metadata to create a rich search experience across video, articles, and photos, making it easy for consumers to quickly find and view the best content based on their interests."

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