Life’s Brighter Under the Sun for Capital C

TORONTO – After an extensive agency search Sun Life Financial has chosen Capital C as its Agency of Record in Canada. In its new role, Capital C will be handling all mass, new media, digital and branding initiatives for Sun Life's national campaigns.

“The entire agency contributed to winning this business,” says Tony Chapman, CEO of Capital C. “We were up against some of the best in Canada and the United States, but Capital C was cautiously optimistic that the insights we uncovered, and the strategy and creative we developed would carry the day.”

Mary De Paoli, Senior Vice President and Chief Marketing Officer of Sun Life Financial, was impressed by Capital C’s non-conventional approach to solving business problems, as well as its in-depth understanding of consumer behaviour.

“Capital C impressed us with their people, their understanding of our business, and their creativity,” says De Paoli. “We believe Capital C has the ability to help us deliver on our brand promise and create an experience for Canadian consumers that is memorable and useful. We couldn’t be more delighted or confident in our decision.”

Capital C will begin its first assignment immediately.