../Morning Post
Posted May 13 , 2010

Miss USA pageant is breaking all the right rules with recent lingerie photo shoot

Cambridge – The controversy surrounding the scantily clad lingerie photo shoot of this year’s Miss USA contestants is not only making headlines, but is also making us revisit the debate on the portrayal of women in society. Those who have voiced their opinions against the racy photo shoot claim that the images reinforce the objectification of women, making the pursuit for female equality to be in vain. Coquette International, Canada’s largest manufacturer of intimate apparel, finds that this opinion ignores the main point; lingerie empowers women.

“Lingerie shouldn’t be controversial, times are changing and women have come a long way,” says Catherine Horea, Senior Vice President of Coquette. “Women in the past were more conservative and never dared to show themselves publicly in lingerie, but now it’s a form of liberation; women are empowered to show their true selves. The confidence exuded in the Miss USA photo shoot demonstrates that women can be just as powerful and beautiful at the same time.”

The Miss USA photo shoot is modernizing the traditionally conservative pageant where women are judged on their poise, talent and beauty. Coquette supports the photo shoot and the new direction of the Miss USA pageant to conform to present times. It is empowering for women to celebrate their bodies and break the social mores surrounding gender roles.

Submit press release to pressrelease@exchangemagazine.com - Editor Jon Rohr - Content published on this site represents the opinion of the individual/organization and/or source provider of the Content. ExchangeMagazine.com is non-partisan, online journal. Privacy Policy. Copyright of Exchange produced editorial is the copyright of Exchange Business Communications Inc. 2009/*.*. Additional editorials, comments and releases are copyright of respective source(s) and/or institutions or organizations.


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