../Morning Post
Posted May 14 , 2010
Eat Local

Foodlink Launches Annual Buy Local! Buy Fresh! Campaign:

New Maps Unveiled at Kitchener Market May 22

Waterloo Region - Where can you find delicious fresh produce along with a full array of local meats, preserves, grains and dairy products? It’s all right here in Waterloo Region! And Foodlink’s Buy Local! Buy Fresh! map tells you where to find it. The map is part of a larger campaign that engages the community in an exploration of available local food and creates a connection to our farm roots through a variety of exciting projects and events.

To kick off the season and their 2010 Campaign, Foodlink will be launching the much-anticipated Buy Local! Buy Fresh! map. Now in its ninth edition, the handy year-round guide makes it easier than ever to buy and eat fresh, healthy local food in Waterloo Region and environs. The annual publication directs people to more than 70 local farms as well as farmers markets and other businesses that produce and sell local foods.

Foodlink invites members of the public to attend the launch of its 2010 Buy Local! Buy Fresh! map which will take place at the Kitchener Farmers’ Market on Saturday, May 22, 10am-noon. There will be a table set up by the new demo kitchen (upper level) where the Farmhouse to Table series will be running. Free copies of the new map will be available from representatives of Foodlink throughout the morning. Be among the first to get your copy, and pick up some great local food at the same time!

Each year the launch takes place in a different location. “This year we chose the Kitchener Market because there are several Buy Local! Buy Fresh! farms and food vendors represented there and the Farmhouse to Table series is a perfect tie-in with the Foodlink philosophy” says Anna Contini, Project Coordinator at Foodlink Waterloo Region. “We are so very fortunate to have such a variety of fresh local food so close at hand, much of which is available year round at places like our local farmers’ markets,” says Contini.

The Market place, launched earlier this spring, is a 2,500-square-foot multi-use facility on the upper level of the Kitchener Market which includes a fully functional professional kitchen complete with a demonstration area. Two series are currently offered: Cook Local, Cook Fresh, on Tuesday evenings and From Farmhouse to Table on Saturday mornings. Both series feature local chefs who provide participants with instruction on how to prepare dishes with local in-season ingredients. On Saturday May 22 Chef Ryan Murphy will be cooking with naturally-raised pork from Tanjo Family Farm in Millbank. For details visit www.kitchenermarket.ca.

“As a venue dedicated to bringing farmers and consumers together we are delighted to host Foodlink’s map launch”, says Diane Garrington, Manager, Kitchener Market. “We have had some exciting changes at the market this past year and this is a wonderful opportunity to showcase our new initiatives while acknowledging the valuable contribution Foodlink makes each year in publishing a local food map,” adds Garrington.
Foodlink’s Buy Local! Buy Fresh! map is part of a larger campaign made up of events and initiatives that champion local food and local farms. This includes Taste Local! Taste Fresh!, the Region’s premiere culinary showcase which will take place in St. Jacobs this September. Last year Foodlink launched a brand new website www.foodlink.ca which combines comprehensive food information with the province’s most advanced local food mapping technology. Recently a local food blog ‘Local Dish’ was added to the roster of web offerings.

Foodlink Waterloo Region is an award-winning non-profit grassroots organization dedicated to creating a healthy local food system. The group is made up of farms, food processors, distributors, retailers, restaurants and other community stakeholders. Foodlink has been making the local food connection in Waterloo Region since 2002. Buy Local! Buy Fresh! programs have been made possible in 10 counties in Ontario thanks to Foodlink’s expertise and resources.

Copies of the new 2010 Buy Local! Buy Fresh! Map are free and available at all public libraries across the Region, as well as selected food retailers, restaurants, markets and other local businesses.

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