../Morning Post
Posted May 14 , 2010

Polar Mobile Launches BlackBerry Super Apps for Customers Globally

Leading Canadian-Based Mobile Software Business Announces the Launch of Blackberry® Super Apps for Top News Providers in Hong Kong, China, South Korea, Indonesia and the United Kingdom

TORONTO - Polar Mobile announced the global customer launch of BlackBerry® Super Apps for prominent news providers in East Asia and Europe. New to Polar's customer list are MingPao, Shanghai Daily, Kompas News, Yonhap News, Liberal Democratic Party of the UK., and Shanghai World Expo 2010.

"The need for businesses globally to have a presence on BlackBerry devices is increasing, and Polar is well positioned to take our experience in North America to the global marketplace," says Kunal Gupta, Chief Executive Officer, Polar Mobile. "BlackBerry is a Global leader in smartphones and Polar has had tremendous success as an Alliance Member with RIM. Having enabled content on the BlackBerry platform for nearly 3 years now, we have been able to leverage our experience to attract a credible Global customer base."

Businesses globally are recognizing the need for a strong mobile content strategy – and the rapid growth of Polar Mobile demonstrates the value achieved in reaching smartphone users in a fast, easy and cost-effective way. First proven in North America, Polar is now demonstrating the validity of mobile content Apps for BlackBerry devices around the world. Major magazines, newspapers and portals alike distribute content to BlackBerry while effectively monetizing their offering through in-app advertising. With key features like homescreen notification of updates, social media integration, configurable user-interfaces, BlackBerry Push technology, support in over 15 languages, Polar provides a turnkey solution for any business to launch a BlackBerry Super App.

"As Indonesia's largest newspaper, we want to bring our content to BlackBerry in the best possible way," says Edi Taslim, Vice Business Director of Kompas. "Polar Mobile delivers a highly functional mobile content solution for BlackBerry that allows Kompas readers to stay updated on the latest news from Indonesia and around the world while on-the-go."

With a proven track record launching over 80 smartphone Apps for top media icons, Polar has experienced rapid global expansion in 2010. The subscriber base on Apps launched by Polar across BlackBerry, iPhone and Android smartphones has grown 400% to over 4 million in the past 8 months. Subscribership from international markets continues to increase, with Polar now supporting mobile subscribers in over 100 countries – Polar recognizes the urgency to deliver content in more countries, and in more languages. Polar's customers are benefiting from the growth of BlackBerry® App World globally and now the need for businesses to create a useful, engaging, and cost-effective mobile presence is more important than ever.

Latest additions to Polar Mobile's global customer list:

MingPao: The most trusted news portal in Hong Kong.

Shanghai Daily: Leading English-language newspaper in China.

World Expo 2010 Shanghai: Largest World Expo in history of the event.

Kompas News: Indonesia's largest and most widely-read newspaper.

Yonhap News: Leading news agency of South Korea.

Liberal Democratic Party of the UK: Political party in the United Kingdom.

Submit press release to pressrelease@exchangemagazine.com - Editor Jon Rohr - Content published on this site represents the opinion of the individual/organization and/or source provider of the Content. ExchangeMagazine.com is non-partisan, online journal. Privacy Policy. Copyright of Exchange produced editorial is the copyright of Exchange Business Communications Inc. 2009/*.*. Additional editorials, comments and releases are copyright of respective source(s) and/or institutions or organizations.


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