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../Morning Post
Posted August 25 , 2010
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Digital Markets

Durham College and Yowza Digital Inc. announce research agreement to create new transmedia production process

Initiative will enable students to gain critical experience in design, animation and production

Oshawa, Ont. – Durham College announced today a research agreement with Yowza Digital Inc. (Yowza), a Toronto-based digital media company that will see the creation of a new transmedia production process that will enable Yowza to become more competitive in the international animation marketplace and give students the opportunity to gain valuable experience in the animation process.

Eight Animation students from the college’s School of Media, Art & Design (MAD) have been selected to participate in the pilot project, which is being led by Yowza’s senior directors and animation staff and MAD Professor Peter Hudecki, with support from the Durham College Office of Research Services and Innovation and the Colleges Ontario Network for Industry Innovation (CONII).

The students are working in full collaboration with Yowza Directors and staff on the production of fully animated interstitials – short, animated segments that serve as a bridge between full-length programming.

“Durham College is thrilled to announce this agreement with Yowza Digital Inc.,” said Debbie McKee Demczyk, director, Office of Research Services and Innovation, Durham College. “It clearly reflects our commitment to creating work placements for students to gain research experience, have access to industry professionals, build their professional portfolios and leverage their marketability in competitive industries. This exciting initiative will also give them the opportunity to assist a leading-edge digital media company with determining a new working model for its production process and a chance to make valuable industry contacts and potentially secure employment post-graduation.”

The results of the study will help Yowza decide whether the platform is sustainable by measuring the factors that influence its success and sustainability. If successful, the company will have a new intellectual transmedia property that can be used for international sales.

"Yowza actively seeks to mentor new industry talent,” said Pete Denomme, executive producer, Yowza Digital Inc. “We are excited about our opportunity to work with Durham College's talented students to guide and foster their introduction to the industry."

Funded by the Ontario Ministry of Research and Innovation, CONII is a consortium of more than 20 Ontario colleges dedicated to helping business and industry stay competitive in the global economy.

Durham College joined the network in September 2009 with several of the consortium’s research areas tied directly to its current and future programs in areas including alternative and renewable energy, construction, digital media, environmental technologies, health and life sciences and manufacturing and materials.

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