../Morning Post
Posted April 6, 2011


Globe Life Reveals Redesigned Online Platform; New Apps Move at the Speed of Life

Globe Life online and the Globe Lifestream Facebook App enhance digital lifestyle content

TORONTO - The Globe and Mail has introduced an exciting and innovative new Facebook app, Globe Lifestream, providing readers with a personalized stream of lifestyle articles, news items, columns and contests that can be shared with friends. To download the Globe Life app visit Facebook.com/globelifestream and install Globe Lifestream.

The launch of Globe Lifestream complements the recently redesigned Globeandmail.com/life featuring extensive video libraries, expert advice and indepth archived content under the Globe Life pillars: Health & Fitness, Food & Wine, Fashion & Beauty, Parenting, Relationships, Home & Garden and Travel. Additional Globe Life features include Horoscopes and The Hot Button, a blog for lifestyle buzz and chatter around the hot topics everyone wants to discuss.

"Globe Life is an inspiring and energetic hub offering tips, advice and insight on how to live better. In a dynamic digital age, Globe Life and Globe Lifestream provide readers with the daily content they need to get more out of life wherever they are, whenever they want it," said Jill Borra, Managing Editor, Features, The Globe and Mail. "Life can change in an instant, and Globe Lifestream allows users to change their personal content stream at any time to suit their evolving interests."

Globe Lifestream is accessible via Facebook.com/globelifestream. Readers can install the application, which customizes content based on current Facebook interactions and specified preferences, make updates, share articles and invite their Facebook friends to join. Likewise, friends can make updates, share and invite others to participate in the conversation.

Users of Globe Lifestream will be able to earn and spend ballots to enter an ongoing contest series with great prizes, such as gift cards and the grand prize including a VIP Package to the upcoming Toronto International Film Festival® in September.

"The Globe and Mail is aggressively pursuing our commitment to provide readers with provocative and compelling content in print, online and mobile," said John Stackhouse, editor-in-chief of The Globe and Mail. "These new and innovative offerings will continue to stimulate and engage our readers with conversation, analysis and advice on the touchpoints of life."

The Globe and Mail has also introduced a Globe Life mobile app for readers to access Globe Life content on the go. For instructions on how to download the Globe Life mobile app visit.

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