../Morning Post
Posted April 14, 2011


Manulife Financial launches ad campaign to make Canadians aware of how they can financially plan for retirement

Product Allocation aims to help ensure your money will last throughout retirement

TORONTO - Manulife is launching an investor advertising campaign to take its Product Allocation strategy to Canadians to help them work with their advisors as they plan ahead for retirement.

As part of an initiative launched for advisors in 2008, Manulife's newest Canadian ad campaign aims to help consumers learn more about Product Allocation from Manulife and how it can help them better plan and protect their retirement income. The ads highlight the Product Allocation rich-media investor website, which can be found at www.helpmysavingslast.ca

"Pre-retirees and retirees need to protect the wealth they've worked so hard to accumulate," says J. Roy Firth, Executive Vice President, Manulife Financial. "As Canadians live longer, they also need to plan for some growth, which may mean incorporating equities into a portfolio."

For investors nearing or in retirement, advisors can use Product Allocation to help determine the optimal combination of investments for both growth and guaranteed income. "For investors in this critical stage of their lives, this is a unique strategy that can help advisors and investors construct the most appropriate portfolio," says Firth.

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