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../Morning Post
Posted June 8, 2011

Broadcasting Launch



TORONTO - Channel Zero announced plans for the launch of CHCH's Morning Live First Edition — the first morning show to hit the airwaves at 4am in Canadian history!

Geared to the earliest of the early risers and perfect for commuter nation, Morning Live First Edition will get viewers up, prepped for the day and out the door on time. It caters not just to suburban commuters and predawn shift workers, but also to grateful insomniacs, first responders, parents of infants and, yes, even the occasional late-night club-hopper. Morning Live First Edition will air weekdays from 4-5:30am ET and is slated to launch early this Fall on CHCH. While new to Canada, "early early" morning shows are now the norm throughout the U.S., airing in markets of all sizes.

"On the heels of its 10th anniversary, CHCH Morning Live will soon enjoy an opening act," said Mike Katrycz, CHCH News Director. "For the past decade, viewers across the province have woken up with Morning Live and relied on us for the information they need to get their day started. Morning Live First Edition will boast a new morning team (to be announced later this summer), and will serve up breaking news, weather, traffic, sports and entertainment information — earlier than any other station in the country."

"An earlier start time spurs rating gains later in the morning, like a snowball rolling down a steep hill. It creates more opportunity to reach viewers in the morning and that's what our customers have asked us for," said Chris Fuoco, Vice President Sales and Marketing, Channel Zero Inc. "Audiences on Morning Live are up 88% year over year1, and we don't see this slowing any time soon. While the Internet is changing television viewing habits across the board, early morning newscasts buck the trend. In the morning, you're less likely to be getting online — you're getting up, putting on your pants, grabbing some breakfast, watching the news, and heading out the door."

This Fall, CHCH continues its tradition in news excellence. Currently airing 76.5 hours of local news every week — the addition of Morning Live First Edition takes the total weekly hours count up to 84 — more than any other local television station in North America. Just another example of how Channel Zero continues to push the envelope in Canadian broadcasting.

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