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Posted June 30, 2011

DSA Awards


2011 awards presented at organization’s annual conference

BANFF – The Direct Sellers Association of Canada is pleased to recognize its 2011 award recipients as announced at the association’s annual conference in Banff, Alberta. “We are delighted to acknowledge the strong contributions and efforts these companies and individuals have made to the direct selling industry,” said Ross Creber, president of DSA Canada. “Their dedication and passion have enriched the lives of many – not only those affiliated with their organizations but also those benefiting from the charities that they support.”

The award recipients for 2011 include:

IVAN P. PHELAN AWARD – As the industry’s highest personal recognition, the Ivan P. Phelan Award is presented to an individual who has made a significant contribution to the advancement of the direct selling industry in Canada.

This year’s recipient is Angela Abdallah, Manager, Communications & Government Affairs, Amway Canada Corporation. Angela Abdallah has been involved with the DSA for many years and has served the association in several capacities. Angela is an active member of the Direct Sellers Association of Canada, serving on the Boards of Directors for both the DSA and the Direct Selling Education Foundation, chairing the DSA’s Government Relations Committee, and providing support to the DSA Communications Committee. For a number of years, Angela has also been a tireless volunteer on the DSA Conference Committee and most recently a member on the Planning Committee for the Preventing Fraud in a Digital Age conference held in March of 2011. Further more, Angela Abdallah has recently been elected to the role of Vice-Chair of the DSA Board of Directors. Highly respected by her peers in the Direct Sellers Association, Angela Abdallah embodies the principles of the Ivan P. Phelan Award through her positive actions and valuable contributions to the direct selling industry and the community.

MAKING A DIFFERENCE AWARD - This award recognizes the efforts of companies that have made a profound difference in communities across Canada. Criteria for this honour include consideration of the level of involvement in the community, the effort relative to the size of the company and the company’s vision and motivation.

Amway Canada Corporation and its Independent Business Owners partner with Easter Seals Canada through its sponsorship of “The Drop Zone” events. The Drop Zones provide average Canadians the opportunity to trade their suits and briefcases for helmets and harnesses and to become superheroes for a day rappelling down skyscrapers to raise much-needed funds on behalf of Easter Seals Canada. Drop Zone events take place yearly (in the fall) in 10 cities across the country.

In the last five years alone, Amway Canada Corporation and its Independent Business Owners have raised nearly $360,000 for Easter Seals Canada. That money – which stays in the communities in which it is raised - helps children with disabilities and special needs meet their full potential. From child development centres to adaptive technology and physical rehabilitation, Easter Seals Canada offers a variety of services to help address life’s challenges and achieve personal goals.

INDUSTRY INNOVATION AWARD - This award recognizes the implementation of a program or service unique to the Canadian direct-selling industry by a DSA member company.

Mary Kay Cosmetics Ltd. received the award for developing and implementing a unique programme called Lynda’s March Madness. This programme challenged the Mary Kay Independent Sales Force to hold 10 classes in one week in the month of March 2011 – a formidable goal to achieve. In addition, based on the premise of television’s “Undercover Boss,” Mary Kay Cosmetics’ Vice President of Sales & Marketing, Lynda Rose held 10 skin care classes from March 16 – 22, 2011 with all profits from product sales donated to the Mary Kay Ash Charitable Foundation.

In total, Ms. Rose had 52 guests, drove 672 kilometres and raised $15,000.00 for the Mary Kay Ash Charitable Foundation as Mary Kay Cosmetics Ltd. matched her sales. In addition, this program served to generate improvements to training and support materials provided to Mary Kay Independent Beauty Consultants thereby simplifying the sales process and increasing the potential for increased sales.

DISTINGUISHED SERVICE AWARD - This DSA award recognizes individuals for their significant contribution to the advancement of the DSA through participation and leadership on DSA committees, and the Board, in their community or in public service. This year’s recipients are:

Gina Bresciani – USANA Health Sciences
Rhancha Connell – Vector Marketing Canada Corporation
Kathleen Mannion – Mary Kay Cosmetics Ltd.
Spence Masson – Nature’s Sunshine Products of Canada Limited
Louanne Menser – Unicity Canada Ltd.

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