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Posted May 1, 2012

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Food App

Foodlink Launches 11th Annual Buy Local! Buy Fresh! Map and New Local Food App

Waterloo Region - To kick off the season Foodlink will be launching the much-anticipated Buy Local! Buy Fresh! map, a handy year-round guide directing people to over 70 local farms as well as farmers markets and other businesses that produce and sell local foods. Now in its 11th edition, the map makes it easier than ever to buy and eat fresh, healthy local food in Waterloo Region and environs.

Foodlink invites members of the public to attend the launch of its 2012 Buy Local! Buy Fresh! map which will take place at the Elmira Farmers’ Market on Saturday, May 26, 10am-noon. Free copies of the map will be available from representatives of Foodlink throughout the morning. Be among the first to get your copy, and pick up some great local food at the same time!

Each year the launch takes place in a different location. “This time we chose the Elmira Farmers Market not only because they are celebrating their milestone 10-Year Anniversary, but also because of their authenticity—without exception, everything is grown or produced by locals, “, says Anna Contini, Manager of Foodlink. The outdoor market features a range of fresh fruits and vegetables, meats, preserves, maple syrup and home baked goods. Located behind the Elmira Home Hardware on Church Street, it runs every Saturday morning from May to October.

Foodlink has another exciting launch also taking place this spring. As an extension of its paper map and on-line local food finder, Foodlink has recently developed a free App download for handheld devices offering instant access to local food sources. This innovative tool will interface with Foodlink’s existing database providing “live” up-to-date information, as well as directions to farms, markets and retail outlets using GPS mapping technology and Google maps API integration.

Members of the community are invited to the official launch of the new Local Food App on Wednesday, May 23, 5-7pm at Communitech in the Tannery Building, 151 Charles St. W., Kitchener.

Foodlink’s Buy Local! Buy Fresh! map and new mobile App are part of a larger campaign made up of events and initiatives that champion local food and local farms. This includes Taste Local! Taste Fresh!, the Region’s premiere culinary showcase which will take place in St. Jacobs September 16. Foodlink also hosts a comprehensive website, which combines extensive food information with the province’s most advanced local food mapping technology. Amongst the roster of web offerings are a local food finder, a local food blog, farm profiles, on-line newsletters and local food recipes. This fall Foodlink will also have a presence at the International Plowing Match showcasing Buy Local! Buy Fresh farms and businesses.

Foodlink Waterloo Region is an award-winning non-profit grassroots organization dedicated to creating a healthy local food system. The group is made up of farms, food processors, distributors, retailers, restaurants and other community stakeholders. Foodlink has been making the local food connection in Waterloo Region since 2002. Thanks to Foodlink’s expertise and resources, Buy Local! Buy Fresh! programs have been made possible in 12 counties in Ontario, as well as BC and Newfoundland.

Copies of the new 2012 Buy Local! Buy Fresh! Map are free and available at all public libraries across the Region, as well as selected food retailers, restaurants, markets and other local businesses. A full listing of map pick-up locations as well as downloading details for the free App, can be found at www.foodlink.ca.


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