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Posted June 5, 2012

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Marketing

Second stage of ‘Strengthening Our Community’ media campaign for healthy child development launches in June.

KW Counselling Services’ campaign puts focus on four critical actions adults can take to help children thrive

Kitchener - Today, KW Counselling Services will roll out the second stage of their ‘Strengthening Our Community’ media campaign. The campaign focuses on four critical actions parents and care givers can take to help children thrive, and is funded by The Lyle S. Hallman Foundation.

The campaign emphasizes 4 ways to nurture the well-being of children:

1. Parentalself-care,especiallyformentalhealth,isessential

2. Readingaloudtochildrenearlyinlifefostersbraindevelopment

3. Enjoyingfamilytimewithchildrenisimportant

4. Placingvalueondiversityandacceptanceofothersbuildscommunity

During the second stage PSA commercials will air on CTV SWO, as well as radio ads on 91.5 The Beat. Viewers and listeners are directed to KWKids.com for resources and further information about the 4 key areas. KWKids.com is a popular website devoted to children’s activities in Waterloo Region, and is owned and operated by KW Counselling Services.

Later in June, CTV will be airing the companion TV series “Parenting with Passion”, also produced by KW Counselling. It will be aired twice weekly.

Jim Hallman says “This grant continues a long tradition established by my father, Lyle Hallman, of investing in both the individual child and the community's capacity to support the healthy development of all children."

The first stage of the campaign was launched in May with a series of bus shelter posters and newspaper ads.



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