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Posted November 29, 2012


Economical and its employees give back more than $550,000 to United Way agencies across Canada

WATERLOO - Economical’s 2012 United Way campaign – tomorrow begins today – was another great success raising funds that will help member agencies across Canada create new possibilities for many Canadians in need.

Employee pledges were matched dollar for dollar by Economical. An additional $13,378 came from fundraising events, bringing Economical’s total 2012 contribution to its signature charity to $551,108.

“We have always believed that there is no more effective way to give back to communities where we do business and where we and our customers live than by giving to United Way,” said Karen Gavan, Economical’s president and CEO.

“United Way agencies help lift people out of poverty and present them with possibilities. They provide people with access to social and health-related services, and let kids reach their potential and make a healthy transition into adulthood.”

Employee volunteers are always an integral part of the campaign. This year, 166 Economical staff volunteered to support the campaign with IT support, event planning, games, prizes, departmental ambassadors, opening and closing ceremonies, and communications.

In Waterloo Region, Jennifer Allan, Economical’s vice-president of human resources programs and corporate communications, was this year’s United Way campaign champion.

“Your time, energy and effort can make a huge difference in a community,” Allan said. “Everyone has a gift to share whether it’s expertise, influence or money. By giving to United Way, your dollars end up in the right spot and you see the effect of your donation right in your own community, such as improved services at local adult centres and for the homeless, women’s shelters, and coaching and mentoring at-risk youth.”

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