Posted April 8, 2013


E-commerce company announces new CEO

Rebecca McKillican joins following a recent $5 million round of financing

GUELPH announced the appointment of Rebecca McKillican as Chief Executive Officer. McKillican joins from her previous role as Principal at KKR, a leading private equity firm, bringing years of experience executing successful retail management and operational strategies for companies including Dollar General. Originally from London, Ontario, she studied Business Administration at the Richard Ivey School of Business and completed her MBA at Harvard Business School.

“ is Canada’s premiere online retailer and I am excited to help guide our continued growth in the evolving e-commerce marketplace,” said McKillican. “Being a mom myself, I know first‐hand the value and convenience of shopping at for health, beauty and baby essentials.” also announced a further $5 million dollars in financing, led by iNovia Capital with participation by other new and existing investors. “As we continue to grow we are proud to have the strong support of both our customers and investors,” said Paige Malling, newly appointed CMO of “This funding will allow us to expand our marketing and continue to scale our distribution capabilities as we experience such rapid growth.”

Founder, Ali Asaria stepped down from his role as CEO to focus on a new venture. “Building to be a market leader with an excellent culture has been a rewarding experience and I am very proud of the company’s growth and accomplishments,” he said. “Rebecca and Paige are the right people to lead in the next stage of growth.” Asaria remains on’s Board of Directors and looks forward to continuing to contribute to the company’s success.

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