Posted May 13 , 2013


Joe Lawrence to become COO of Porsche Cars North America

Porsche Canada announces leadership change

Mississauga - Porsche Cars Canada announced today a change to its leadership. Starting in September, Joe Lawrence will become Executive Vice-President and Chief Operating Officer of Porsche Cars North America. His successor as President and Chief Executive Officer of Porsche Cars Canada will be announced at a later date.

Lawrence joined Porsche Cars Canada in 2009. Under his leadership, the organization posted record sales in each of the last three years and became Canada's fastest growing premium automotive brand in 2012. To accommodate this rapid growth, Lawrence appointed new dealers in London, Saskatoon, Oakville, ON, and Langley, BC. He was also instrumental in establishing the Camp4 winter driving experience in Canada as well as the successful Porsche GT3 Cup Challenge Canada, which is now entering its third season.

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