Polar and SimpleReach Partner To Make Native Advertising Even Smarter
Toronto - Native advertising is on the rise, eMarketer reports that 90% of publishers are already or have plans to offer native ad products this year for content marketers to reach & engage with their audiences. What remains a question though is how marketers measure ROI for native ads, as it is not likely to be click-through-rates as it was with traditional display advertising.
Polar has formed a new partnership with SimpleReach to start to prove better ROI for native ad campaigns. More and more readers are sharing great branded content on social networks like Facebook and Twitter. Content marketers are looking to better understand the social engagement of their branded content. They want to know how their content is doing in real-time, which content is most viral, and when to promote the right content.
They recently announced MediaVoice platform enables publishers to easily present, create, serve, and report native advertising experiences across their desktop and mobile sites. MediaVoice helps publishers build a scalable native advertising business. Included in MediaVoice is a Reporting dashboard providing analytics beyond impressions & clicks, including engagement data around time spent, actions and page views. With the SimpleReach partnership, publishers can now measure the social engagement for native ad campaigns. Publishers are also really liking our clean integration with existing ad infrastructure (including Google's DoubleClick platform), which gives their ad ops teams control to manage native ad campaigns outside of the traditional Content Management System environment.
SimpleReach offers content creators unprecedented insight into social sharing, today’s driving force for content discovery and engagement. SimpleReach starts by tracking every social action on every piece of published content, from Twitter and Facebook to Pinterest and Reddit, in real-time, for a network of sites with more than 2.5 billion monthly pageviews. Combining these actions with on-site engagement data, SimpleReach is able to predict how much social traffic the content will receive. For SimpleReach customers that use our MediaVoice platform, they can track the social engagement of all their native ad content in one dashboard. Content marketers will now have a clear view of how their sponsored content is performing.