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Posted November 7 , 2013

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Travel - Infographic

Research Study Shows Canadian Travelers Focused on Low Fares and Value

Toronto - A recent research study of travelers conducted confirms that low-cost and value are the most important considerations for consumers shopping for vacation travel, and Canadian leisure travelers are willing to drive a little farther to save a lot on airfare.

Canadian travelers in the study revealed that their top priorities for selecting a carrier centered on low fares and getting the most value for their money. This deal-centric attitude is also reflected in a lower desire and expectation for optional amenities and loyalty/reward programs and a preference to use the money they save on airfare on their vacation, on such things as upgraded hotel package to show tickets and other destination experiences.

With lowest fare serving as a core driver for selecting a carrier, most Canadian travelers indicated a willingness to drive a little farther to alternative airports to achieve significant savings of higher cost carriers. They would much rather use that money at their destination rather than on transportation to their destination.

"This research just confirms that Allegiant is providing Canadian leisure travelers with the travel product they most want - low fares and affordable vacations," said Rich Winiarski, Allegiant Travel Company Vice President of Marketing. "More and more Canadians know that Allegiant is their source for low fares on non-stop service to top U.S. vacation destinations."


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