Toronto Maple Leafs' Joffrey Lupul bought coffee for BlackBerry customers at a downtown
Toronto - BlackBerry has always taken particular pride in its Canadian roots, and in 2013, the company announced partnerships with fellow Canadian icons Maple Leafs Sports & Entertainment (MLSE) and Tim Hortons.
In June 2013, MLSE announced that BlackBerry is the Official Mobile Computing Partner of the Toronto Maple Leafs, Toronto Raptors, and Toronto Marlies, enabling the teams to connect with fans and foster real-time engagement experiences by sharing information and updates through new platforms and a BBM Channel.
Last month, BlackBerry and Tim Hortons announced a fast and convenient payment option for BlackBerry 10 smartphones users, who are now able to use their BlackBerrys to complete transactions at participating Tim Hortons across Canada and the United States. By leveraging near field communication (NFC) technology that's built into every BlackBerry 10 smartphone, guests can simply register a Tim Card on the TimmyMe mobile app and use their BlackBerry 10 smartphone to tap-to-pay to complete their order. This new mobile payment option is unique to BlackBerry 10 customers at this time and is the first such deployment of its kind, anywhere in the world.
In celebration of this achievement, BlackBerry and Tim Hortons hosted a BlackBerry 10 customer appreciation event yesterday held at a Tim Hortons location in downtown Toronto, where Joffrey Lupul, alternate captain of the Toronto Maples Leafs, demoed the TimmyMe app to the public by buying them a coffee.