Previous MondayTuesdayWednesdayThursdayFridayNext



____________________ Tuesday February 4, 2014 ___________________

Share

____________________
Automotive

Research partnership gives Canada competitive edge in hybrid vehicle design

Waterloo - The University of Waterloo, Maplesoft, and Toyota Motor Manufacturing Canada are the recipients of a Natural Sciences and Engineering Research Council of Canada (NSERC) Synergy Award for Innovation, which recognizes their success in collaborating on the model-based design and control of automotive systems that improve vehicle safety and comfort while reducing fuel consumption and emissions.

The award, for $200,000, was presented to Professor John McPhee, of the Department of Systems Design Engineering, and industrial research chair in mathematics-based modelling and design at the University of Waterloo. He is one of Canada’s leading experts in vehicle design, modelling and simulation.

“I am honoured to be part of a partnership that has the power to achieve enormous impacts on Canada’s information technology and automotive manufacturing sectors, delivering new software and safer, more energy-efficient vehicles to Canadian consumers,” said Professor McPhee.

MapleSim, a software platform developed by Maplesoft in collaboration with Professor McPhee and his research team, enables design engineers to accurately model and simulate the impact of individual components on overall performance. This advanced simulation capability shortens the design cycle and improves product quality – two essential outcomes for technology developers, component manufacturers and assemblers in the rapidly growing development of green vehicles.

Supplying application-side expertise as an end user, Toyota has provided technical support and experimental assistance throughout the collaboration. As a result, MapleSim is a more powerful software platform that Toyota now utilizes as part of the company’s advanced engineering design process.

“The quality of the research collaboration between Professor McPhee, Maplesoft and Toyota and the resulting commercial impacts are unquestionably world-class,” said Pearl Sullivan, Dean of Engineering at Waterloo. “The outstanding training opportunities provided by this program and the prodigious level of scholarly output from this three-way partnership are clear indicators of research excellence.”

The University’s unique inventor-owned policy on intellectual property creates a commercialization pathway allowing Professor McPhee, Toyota, and Maplesoft to work as an integrated unit.

“This long and productive relationship with Professor McPhee, strengthened by our collaborative partnership with Toyota, has given our company a significant competitive advantage in green vehicle development, arguably the most significant trend in the history of automotive technology.” said Jim Cooper, president and CEO of Maplesoft.

“The fresh insight gained through this integrated research has allowed us to set a global benchmark for this type of scientific approach,” said Ray Tanguay, chairman of Toyota Motor Manufacturing Canada Inc. “Increased production of green vehicles such as the hybrid Lexus will minimize harmful emissions and fuel consumption resulting in environmental benefits to Canada.”


Content published on this site represents the opinion of the individual/organization and/or source provider of the Content. ExchangeMagazine.com is non-partisan, online journal. Privacy Policy. Copyright of Exchange produced editorial is the copyright of Exchange Business Communications Inc. 2014. Additional editorials, comments and releases are copyright of respective source(s) and/or institutions or organizations.

Exchange Business:
January/February 2014


 




Share Your Story
pressrelease @ exchangemagazine.com


Expand Your Reach
advertise @ exchangemagazine.com

Publisher:
Exchange Business Communication Inc.
Waterloo, Ontario, Canada