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____ Friday December 18, 2015 ____

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Tis' the Season

Southwest Airlines and Points Launch the Ability to Donate Rapid Rewards Points to Charity

Rapid Rewards Members Now Have the Ability to Donate Loyalty Points to Select Charities

Toronto -- Southwest Airlines and Points celebrate the launch of a donation program that allows Southwest Rapid Rewards Members to donate their unused points to featured charities and nonprofit organizations.

The new website donation system was developed on the Points Loyalty Commerce Platform by Vigorate Digital Solutions, one of North America’s leading digital marketing companies, and gives Rapid Rewards Members the ability to support featured charities year-round. Rapid Rewards points donated under this program can be used by the participating charities to support their extensive travel needs.

“Southwest Rapid Rewards members are some of the airline industry’s most loyal Customers and we want all of our Members to get the most out of their loyalty points,” said Jonathan Clarkson, director, Rapid Rewards program and Partnerships at Southwest Airlines. “Introducing a program that provides more opportunities to use rewards is the perfect complement to our culture. These charities represent causes that are important to our company and our Members, and we’re excited to offer them the chance to give back just in time for the holidays.”

Rapid Rewards Members can access the donation program through the Southwest Rapid Rewards My Account. To participate, Members simply select the charity of their choice and the number of points they wish to donate. There are no fees associated with the donation program so members can donate for free.

“At Points, we are thrilled to support this charitable initiative from Southwest and acknowledge their dedication to being a good corporate citizen,” said Rob MacLean, CEO at Points. “We are proud that an industry leader like Southwest is able to leverage our platform and relationship with a great third party developer like Vigorate to create new, innovative solutions for their Members.”

Rapid Rewards Members can now donate points year-round to several featured charities:

All Hands Volunteers
American Red Cross
Dream Foundation
Honor Flight Network
Make-A-Wish®
Ronald McDonald House Charities, Inc
Student Conservation Association
Team Rubicon
The Mission Continues

Southwest Airlines partnered with Points in 2013 to enhance Rapid Rewards Members’ abilities to collect and share their valuable points, by offering points sales, gifting and transfer capabilities. In 2014, the partnership expanded to include a business incentive program, called Rapid Rewards Partnership Points, which allows businesses to directly reward their customers or employees with Southwest Rapid Reward Points.

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