Previous MondayTuesdayWednesdayThursdayFridayNext

____ Monday December 14, 2015 ____

Share

____________________
Marketing

They're called Brands not Blands

By Alan Quarry

Ever notice how many brands you don’t notice? Well, there are millions of them. Literally. And in this glutted brandscape, the wallflowers seem to be satisfied to just hang around hoping that maybe, just maybe, some busy buyer will ask them to dance.

But wishful thinking and bland brand personalities do not make for a chart-topping duet. If brand strategies are not courageous and frankly kind of scary? Your brand - and possibly your career - is heading for the remainder bin of non-performers.

Stand out from the crowd. Take some risks or be lost in the flock of sheepish followers.

Seth Godin explains in his landmark book Purple Cow that a leader is a leader because she did something remarkable. If you are third or fifth in your brand category, please acknowledge that you’ll never make it to leader by being the same as everyone else. Not going to happen.

Understand what your buyer wants. Position your brand accordingly. Then make it easy for people to buy your likeable brand.

Be remarkable.


The Exchange Morning Post is a free business news service. Consider making a voluntary payment, to help us make this business and market news service better. Thanks in advance, your contribution is appreciated.
Content published on this site represents the opinion of the individual/organization and/or source provider of the Content. ExchangeMagazine.com is non-partisan, online journal. Privacy Policy. Copyright of Exchange produced editorial is the copyright of Exchange Business Communications Inc. 2015. Additional editorials, comments and releases are copyright of respective source(s) and/or institutions or organizations.


Exchange Magazine for Business
Subscription options:

Exchange Magazine Paper Version
Exchange Magazine - Digital version



_____________________


_____________________


_____________________


 

Subscription Options