Parting Gift

Maple Leaf Contributes $200,000 to the Waterloo Region Museum to Preserve the Schneider Foods Legacy

Mississauga – Maple Leaf Foods announced Friday that it is contributing $200,000 to the Waterloo Region Museum to preserve the important legacy and artifacts of Schneider Foods in the region.

As part of the contribution, Maple Leaf is donating more than 250 Schneiders artifacts that have been carefully preserved and catalogued over the Company’s more than 100-year history. The Museum will showcase select artifacts in a new Schneiders display as part of the Museum’s expanded home-life exhibit, which it expects to complete by 2016. Artifacts will also be showcased in other locations in the Museum’s Long-term Gallery in early 2015 until the expansion is complete.

“The Waterloo Region Museum is a world-class institution that showcases the heart and soul of the Waterloo Region – past and present,” said Michael H. McCain, President and CEO, Maple Leaf Foods. “We are very pleased our donation will support the tremendous educational experiences the Museum offers and preserve the important role of Schneider Foods in the history of the Waterloo Region.”

“The Region appreciates these donations to Waterloo Region Museum from Maple Leaf Foods,” said Ken Seiling, Regional Chair. “The Schneiders brand is inextricably linked with the history of Waterloo Region and it is important that this story be preserved.”

The financial donation, which will be acknowledged by the naming of the Museum’s long term gallery in honour of Maple Leaf and Schneider Food, will be made in annual instalments of $40,000 for five years, beginning in 2016.

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