New Guidlines

Canadian Beverage Association Statement on the WHO Guideline: "Sugars Intake for adults and children"

Toronto - In response to the World Health Organization's (WHO) announcement regarding their guideline on "Sugars intake for adults and children" earlier today, the Canadian Beverages Association (CBA) issued the following statement: The Canadian Beverage Association (CBA) fully supports efforts by the WHO to reduce non-communicable diseases and promote active and healthy lifestyles in communities worldwide. The CBA believes it is critical that policymakers ensure dietary recommendations are founded on the totality of evidence-based science to address important health challenges such as obesity.

The CBA notes that consumption of free (i.e. "added") sugars in Canada is estimated to be 10.7% of total energy intakei, in line with the WHO recommendation to keep intake to 10% of total energy. This is well below the suggested maximum of 25% of total energy intake as set out in the Institute of Medicine's "Dietary Reference Intakes" that form the basis of Canada's dietary guidance.

The CBA is disappointed WHO made the conditional recommendation of "a further reduction of the intake of free sugars to below 5% of total energy intake", as it does not reflect scientific agreement on the totality of evidence. In fact, the WHO recommendation is based on three studies about sugar consumption and dental caries that were judged to be of "very low scientific quality" by the researchers selected by WHO to conduct the evidence review.

The CBA encourages all parties to focus on what the WHO has clearly defined as the primary cause of obesity: an imbalance between calories in (those consumed from all foods and beverages) and calories out (those burned through physical activity).

The CBA welcomes the opportunity to work with the WHO, all levels of Canadian government, and other stakeholders to pursue effective and practical solutions to health issues. Solutions should focus on collective efforts across government, civil society and industry that promote balanced diets, and regular physical activity. CBA and its members will continue to offer innovative ways to help Canadian consumers achieve calorie balance through a wide choice of beverage options, including smaller portion sizes, no-and low-calorie beverages, and transparent, fact-based nutrition information.

The Canadian Beverage Association is the national trade association representing the broad spectrum of companies that manufacture and distribute the majority of non-alcoholic refreshment beverages consumed in Canada. Over 58,000 individuals are employed directly, indirectly and through induced jobs in the Canadian beverage industry.

The Exchange Morning Post is a free business news service. As market changes are becoming more noticable and more frequent it is more important than ever to know what's going on and whose behind it; where there from, who backs them etc.. We stand for good business, global economic shifts affect everyone, they can as easiliy open up opportunities, as take them away. Changes on the other side of the world ripple quickly through the oceans to change, hopefully improve, life style here. Please consider making a small donation to help keep this business and market news service continue in the tradition that it has served for 32 years. Thanks in advance, your contribution is appreciated.
Content published on this site represents the opinion of the individual/organization and/or source provider of the Content. is non-partisan, online journal. Privacy Policy. Copyright of Exchange produced editorial is the copyright of Exchange Business Communications Inc. 2015. Additional editorials, comments and releases are copyright of respective source(s) and/or institutions or organizations.

Exchange Magazine for Business
Subscription options:

Exchange Magazine Paper Version
Exchange Magazine - Digital version





Subscription Options