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BBB Serving Central Ontario Launches "Look for the Seal" Advertising Campaign

Kitchener - Look for the SealYour BBB serving Central Ontario is excited to announce the launch of a new advertising campaign on March 3rd, designed specifically to support over 4,100 Accredited Businesses within our service area.

The theme of the campaign, “Look For The Seal”, is a simple reminder of the BBB Accredited Business seals and logos you display. It is meant to encourage consumers to look for BBB Accredited Businesses before they make their buying decisions.

“BBB Accreditation is one of North America’s most trusted symbols representing honest, ethical advertising and business practices. It continues to be the symbol that consumers trust” says Cameron Crassweller, VP Marketing and Communications.

“Look For The Seal” is an embodiment of BBB’s core brand theme of “Start With Trust”, the true sign of an ethical marketplace where buyers and sellers trust each other.

The campaign will run in markets across BBB Central Ontario’s service area, focusing on the Toronto GTA region, the Hamilton-Niagara region, and Waterloo region.

As always, we encourage all Accredited Businesses to take full advantage of their BBB investment in their brand. Don’t forget to:

• Include your Accreditation Seal in advertising and marketing across all your online platforms

• Claim your Business Review on bbb.org by adding additional information, along with pictures and videos to your review

• Solicit customer reviews

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