Mogo Named a Finalist at International FinTech Innovation Awards for Groundbreaking Adulting 101 Marketing Campaign
Popular national event series for the financially curious combines learning about "adulting" with a wine-infused party to receive major nod as innovative marketing approach from international judges.
Vancouver - Mogo Finance Technology Inc. is thrilled to be selected as a finalist for the International FinTech Innovation Awards 2016 in the FinTech Marketing Category. Mogo has been recognized for their groundbreaking, national, millennials-and-money event series "Adulting 101."
This novel approach to teaching financial literacy in a relevant and engaging context was nominated as one of five finalists selected in the FinTech Marketing Campaign of the Year category.
"We knew from audience and market response that we were connecting with millennials and the financially curious in an impactful way with these eventsa mashup of wine-drinking and financial literacy education," said Chantel Chapman, Mogo's Financial Fitness Coach and creator of the Adulting 101 series. "Our hope is to inspire millennials to be more mindful of their financial fitness. These events and Mogo's approach prove that finance doesn't have to be boring."
"It's rewarding to be recognized for our disruptive approach to financial services and it's clear that our message is resonating with consumers looking to get in control of their financial health," said Stephanie Leakey, Director of Marketing at Mogo. "Being named a finalist alongside brands like MasterCard and Visa is great validation that the Mogo brand is making an impact on the traditional legacy banking sector."
The FinTech Innovation Awards honour the highest achievements from the global financial and payments technology industries over the past year, celebrating teams and individuals who are blazing a trail within the sector. Following a rigorous judging process, finalists for the 2016 FinTech Innovation Awards were announced this week across 14 categories. They were first shortlisted (from hundreds of nominees) then narrowed down to 68 finalists by an expert panel of 16 international judges made up of leading authorities and specialists from across the FinTech sector. Finalists are online http://www.fintechinnovationawards.com/enter-now