Launch of a new Canadian startup accelerator program
The Belron Group’s initiative will make $380,000 available to businesses
Montreal Belron, the parent company of Lebeau Vitres d’auto and Speedy Glass in Canada, announced yesterday the launch of a new startup assistance program alongside its innovation partner and investor L Marks. This initiative will allow a Canadian company to drive its service offering worldwide by partnering with Belron’s international network.
This new program, entitled Drive, was designed to fast track the growth of startups that can improve Belron operations and its approach to delivering an exceptional customer experience. The program will extend over a 12-week period, from May to July 2016.
“We are very proud to launch the Drive program. Our team is very enthusiastic about collecting the ideas of entrepreneurs from Canada and the rest of the world. We want to understand how they think and solve problems, which will challenge us to think and act differently. By giving these startups matchless access to our brands around the world, as well as advice and financial support, we can help them fast track their businesses as well,” declared Ralph Hosker, President and CEO of Belron Canada.
Each team involved in the programme will be partnered with one of Belron’s participating countries Canada, the United States, Spain, France and Germany with whom they will get an unparalleled opportunity to trial their products and solutions in a real operational environment. As well as this opportunity to validate their business in international markets, participating companies will receive dedicated mentoring from Belron’s senior leadership.
$380,000 made available to businesses
Belron and L Marks will create a fund of $380,000 from which to invest in participating companies. At the end of the program, one team will be named the Winner of Drive and receive up to $190,000 in funding, in addition to being able to trial their product or service in a global market with the support of a well-established multinational.
Belron is looking for startups that can help it innovate in the following areas:
Knowledge and Insight:understand its customers and market better.Improving Service and the Customer Experience: supercharge its customer service, to make it really easy for customers to engage with Belron throughout their service experience.
Improving Productivity and Efficiency: increase the productivity of its people, particularly our technicians or contact centre agents, allow it to deliver better service for its customers in a more efficient way.
Delivering Additional Services: expand the services it provides to customers beyond its current offering.
Engagement with Field Employees: engage better with its technicians when they are out on the road or working in franchised service centres.
Each team will have:
The chance to trial their product in a readymade international market;
Access to expert mentoring from Belron senior leadership, as well as experienced entrepreneurs.
The chance to discover Belron’s operations in the United States, Canada, Spain, France or Germany;
Access to investment from a $190,000 fund;
The chance to attend the “Best of Belron 2016” competition in Lisbon in May.
Act fast: Applications must be submitted by March 27
Belron invites all Canadian startups, regardless of the development stage, to submit their application right away for a chance to propose their ides to the Belron team. The deadline to apply is March 27, 2016.