Close to 20 billion sanitary pads, tampons and applicators are disposed of in North America every year. A local company is trying to change that. Waterloo-Region operated Diva International Inc. not only offers a more sustainable way to period, but is proud to announce today it was been named one of Canada’s Greenest Employers of 2020 by Mediacorp Canada Inc. This is the first year Diva has been recognized for this honour, after also being recognized as one of Waterloo Area’s Top Employer (2019) and Canada's Top Small & Medium Employers (2020).
As a Certified B Corporation, Diva is no stranger to recognition for its commitment to sustainability. Its core product, the DivaCup, is a reusable alternative to disposable period products, helping to divert billions of disposable tampons and pads from landfills and waterways each year. The product’s packaging is also made with vegetable-based inks and is completely recyclable. More recently, Diva’s Chief Operating Officer, Roxanne Law was recognized as one Canada’s Clean50 (2019) for her work in making Diva’s supply chain more sustainable, and the company’s employee-run EcoDivas committee won a Communitas Award for Ethical and Environmental Responsibility in Green Initiatives in 2019.
“My heart is so full, to see Diva recognized for its commitment to the planet,” says Carinne Chambers-Saini (photo), CEO and co-founder of Diva International. “As a company dedicated to reducing the massive waste associated with disposable period products by converting consumers to our reusable option, sustainability has always been one of our core values as a company. We’re committed to building a more sustainable future for our employees, our consumers and generations to come.”
The selection criteria evaluated for Canada’s Greenest Employer include: (1) unique environmental initiatives or programs they have developed; (2) whether they have been successful in reducing their own environmental footprint; (3) whether their employees are involved in these programs and contribute unique skills; and (4) whether their environmental initiatives have become linked to the employer's public identity, attracting new employees or customers.
“Values and understanding shift with each generation” says Richard Yerema, Managing Editor of the Canada’s Top 100 Employers project. “Environmental sustainability was once considered contrary to running a successful enterprise, however, within a generation we have witnessed a complete reversal — a focus on long term sustainability in not only necessary for the health of any organization but for society as a whole.”
For the 2020 competition, Diva was selected based on their EcoDivas committee work which includes:
• A food waste program that ensures 80 percent of food and recycling waste is being disposed of properly
• A reusable energy partnership with fellow B Corp, Bullfrog Power (contributing 78.5Mwh of Green Electricity and 629.9GJ of Green Natural Gas: 621.9GJ back onto the grid)
A partnership with Sustainable Waterloo Region
The company’s head office also affords employees a sustainable workspace which includes:
• Paperless policy
• Bike rack for eco-friendly commuting
• Tinted windows
• Remote work options reducing individual gas emissions weekly
• LED lighting with timers in conference rooms
• Automatic hand washing/drying systems (eliminating paper towels) and water-conscious toilets in washrooms
Diva also provides financial support to several organizations including Women’s Voices for the Earth and the Women’s Environmental Network.