Capacity Canada, in collaboration with Intertek Catalyst, Conestoga College, George Brown College, Manulife, Him and Her, and Kitchener Waterloo Community Foundation, has selected 17 non-profit organizations across Canada for their yearly event – Creative Day for Social Good (CD4SG).
The two-day program will see students from both George Brown College and Conestoga College come together on a virtual platform to plan and create free-of-cost marketing tools for participating non-profits. The event for George Brown College, being coordinated by Waterloo-based Capacity Canada, will be held on October 26 and 27, and on November 12 and 13 for Conestoga College.
Students from both colleges, pursuing graphic design and public relations, will partner with renowned professional graphic designers, art directors, and writers to develop a range of brand-related services, including website development, marketing, and branding, among others. Around 100 students from both colleges are divided into teams and have 24 hours to execute their given task efficiently. The participating student teams coordinate with the non-profits to identify their needs and goals. They accordingly devise a creative brief and develop the required services.
“Creative Day for Social Good is a celebration of talent, skill, and the generosity of our dedicated partners. It’s because of their compassion and hard work that an impressive diversity of charities across the country can benefit from this program,” says Cathy Brothers (photo), CEO, Capacity Canada.
Over the years, the event has made it possible for cash-strapped non-profits to access professional resources for building their brand while helping participating students gain work experience and networking skills.
“In this grand undertaking, everyone wins! The charities involved are able to have access to professional resources, in terms of various design tools, that they might not be able to afford otherwise. The students, on the other hand, get to work on real projects with industry professionals. This does not only boost their skills but also provide a possibility for recruitment,” says Matt Miller, Executive-in-Residence, Capacity Canada.
Capacity Canada received over 50 applications from non-profits across the country for 17 available spots. Some of the non-profits chosen this year include the Child Witness Centre, Empowering Indigenous Women for Stronger Communities, and the Working Skills Centre.
Non-profit organizations taking part in CD4SG 2020:
Canadian Clay and Glass Gallery
Child Witness Centre
Family and Children’s Services of the Waterloo Region Foundation
Habitat for Humanity Heartland Ontario
Stonehenge Therapeutic Community
Strong Start for Learning
The Meeting Place Tobermory
Timmins Learning Centre
Tri-County Mennonite Homes
Working Skills Centre
United Way of Bruce Grey
Arts Council Wood Buffalo
Canadian Association of Science Centres
Empowering Indigenous Women for Stronger Communities
Grand River Hospital Foundation
Sunrise Therapeutic Riding & Learning Centre
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