CBC and National Post announce content sharing agreement
TORONTO - The Canadian Broadcasting Corporation and the
National Post today announced an agreement which will allow both
organizations to share content across their respective media platforms. The
agreement is effective immediately.
CBC.ca will run daily financial stories and podcasts from the Financial
Post in CBC's online Money section, and The National Post will run daily
sports stories in the sports section of nationalpost.com and periodically in
the sports section of the newspaper. Financial terms were not disclosed.
"This is an attractive arrangement for both organizations," says Richard
Stursberg, executive vice president of CBC English Services. "As Canada's
national public broadcaster, we have an unsurpassed reputation in the field
of sports reporting, which will be available to more Canadians through the
Post's readership. CBC.ca's financial news content will be enhanced by one of
Canada's most trusted and respected sources of business news."
"This partnership builds on key strengths of two great news
organizations," says Paul Godfrey, president and CEO of National Post. "For
more than a century, the Financial Post has been Canada's go-to brand for
business and the CBC is a leader in sports coverage. Together, we will
provide Canadians the best in business and sports news."