../Morning Post
Posted March 15 , 2010
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Ted Talks

Eric Mead: The magic of the placebo



Sugar pills, injections of nothing -- studies show that, more often than you'd expect, placebos really work. At TEDMED, magician Eric Mead does a trick to prove that, even when you know something's not real, you can still react as powerfully as if it is. (Warning: This talk is not suitable for viewers who are disturbed by needles or blood.)

As a child, Eric Mead says that he had a typical interest in magic. However, by the time he was a teenager, his interest had grown to a full-fledged obsession -- he was getting paid to do birthday parties and banquets in his hometown. He began street performing in 1985 and four years later was offered a job as “Magic Bartender” at the Tower Comedy/Magic Bar owned by John Denver. Working at the bar, as well as private parties and comedy clubs, he became well-known in the industry and went on to perform one of the most memorable pieces in The Aristocrats.

Mead is also known as the author of Tangled Web, a collection of magic and mentalism taken from his personal repertoire.

"Here I am having been a professional magician for more than 25 years, and I often feel as if I'm barely scratching the surface of where the art can go and where I might one day take it."
Eric Mead

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