../Morning Post
Posted April 20, 2011

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Marketing

Cossette will support Transat Tours Canada in its Marketing Communications

Montreal - Cossette has been chosen by Transat Tours Canada, a business unit of Transat A.T. Inc., to support it in its marketing and communications for the Vacances Transat, Air Transat and Nolitours brands in Canada.

“The Vacances Transat, Air Transat and Nolitours brands together represent an exceptional offer in the field of holiday travel, and we are very excited to be able to put our integrated marketing expertise and our creativity at their service,” said Mélanie Dunn, Executive Vice-President and Managing Director at Cossette, Montreal.

“We selected Cossette because it is a totally integrated agency, with experts in every discipline, which is also distinguished by its extraordinary digital offer,” explained Annick Guérard, Vice-President, Marketing and Web Commercialization, Transat Tours Canada. “We were also looking for an agency with deep knowledge and vast experience in the pan-Canadian market. Cossette is already servicing several clients successfully in this way.”

Cossette responded this winter, along with thirteen other agencies, to the request for proposals launched by Transat Tours Canada for its marketing communications support. Cossette then distinguished itself among three finalists.

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