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Posted June 2, 2011

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Business Growth

Eyelight Celebrates 25 Years of Creative Success!

Kitchener - Partners, Ron and Debbie Repke (nee Crow) opened the doors of Eyelight Creative Marketing Services on August 1, 1986. Located at 560 Queen Street South, our ‘shack by the tracks’ was the former ‘George Bramm’ coal distribution depot. Now in its place stands a large high rise, a sign of the growth K-W has experienced. Ron, a filmmaker and entrepreneur and Debbie, a graphic designer were determined to build their own agency, dedicated to providing a personalized and responsible approach.

25 years have passed and the marketing world has jumped in leaps and bounds. Debbie recalls, “I remember the days of rubylith, register marks and hand-drawn marker mock-ups”. Ron recalls the increased efficiencies with our first fax machine, not to mention his first cell phone, the size of a brick! And then of course came computer graphics! The days of postscript files and floppy drives are a distant memory. Ron muses “In those early days, 1 MB of storage was impressive.”; how the times have changed!

Now located on Bridgeport Road East in Waterloo, Eyelight has evolved into a leading full-service, marketing agency from its beginnings as a graphic design firm. Staying true to its heritage, Eyelight combines extensive expertise with detailed, personalized service to connect clients with their customers via a wide array of communication tools. This occurs throughout every stage of a project and is why we have so many enduring relationships. “More than anything, we value the relationships we have developed with our clients over the years. Several are still with us, 25 years later. We’re very proud of that,” says Ron.

We continue to grow and expand our services to ensure we meet the needs of our clients. “We have a wonderfully dedicated staff who share our vision. We wouldn’t be here with them!” acknowledge Debbie and Ron. The impact of Social Media in the world of marketing continues be a revolutionary force as Eyelight looks ahead for the next 25 years, “These are exciting times,” both Ron and Debbie agree.

Eyelight’s core services include marketing and strategy, media planning and buying, brand development, design, advertising campaigns, merchandising, promotions, package design and web and interactive solutions. Visit www.eyelight.com to learn more. Let’s talk!

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