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../Morning Post
Posted December 1, 2011


Toyota Canada Inc. reports 5th straight month of market share growth with 19.7% year over year gain in November 2011

Lexus sales were 9.8% higher with strong sales of the CT 200h and the RX series midsize luxury SUV.

TORONTO - Canadian drivers embraced all new and next generation models in record numbers last month, helping Toyota Canada Inc. (TCI) post its fifth-straight month of market share gains and a 19.7% year over year gain in November, 2011. The 14,563 Toyota, Lexus and Scion cars, trucks and SUVs sold in November included strong sales of new and next-generation models, including the redesigned Camry in gas and hybrid models, the redesigned Yaris Hatch and the all-new Prius v.

Toyota sales were up 19.6% with gains in models introduced this fall, including the all-new Prius v and the next-generation Yaris Hatchback, Camry and Camry Hybrid.

Lexus sales were 9.8% higher with strong sales of the CT 200h and the RX series midsize luxury SUV.

Scion sales were up 63.5%, led by the tC and xD.

Hybrid sales were up 119.5% year over year, led by strong sales of the all-new Prius v and Lexus CT 200h, and impressive gains for the Highlander Hybrid.

Toyota sales highlights for November 2011 (vs. November 2010 )

"Canadian drivers embraced our new Camry, Camry Hybrid, Yaris Hatch and Prius v in November, helping Toyota continue to build market share, month after month, since the summer," said Tony Wearing , Managing Director, Toyota Canada Inc. "With new vehicles and popular sales events, Toyota Dealers from coast to coast have delivered a stellar performance over the second half of 2011. Having built such momentum, we look forward to ending the year on a high note, with more to come in 2012."

Toyota Cars up 15.6% with year-over-year gains in six of eight model lines, including:
Prius up 257.1%
Camry up 122.4%
Yaris Hatch up 52.9%
Avalon up 27.3%
Toyota Trucks up 24.2% to set a new November record, with eight of 10 model lines reporting gains:
Highlander up 46.7%
Tacoma up 36.0%
Venza up 30.2%
Canadian-built RAV4 up 26.3%

Lexus sales highlights for November 2011 (vs. November 2010 )

Lexus luxury cars up 12.4%
180 CT 200h models sold in November (first year in production)
Lexus luxury SUVs up 7.7%
RX series up 11.2%

Scion sales highlights for November 2011 (vs. November 2010 )

"Trend-setting Canadians have embraced Scion in its first year, and with the exciting new FR-S - unveiled this week at the Tokyo Motor Show and on its way to Canada - we anticipate more high-energy sales months ahead at Scion," said Larry Hutchinson , Director of Scion Canada .

xD up 165.2%
tC up 129.8%

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