St. Jerome’s University Launches Interactive Video to Engage a New Generation of Students
Waterloo St. Jerome’s University has launched an innovative recruitment tool aimed at entertaining and engaging a new breed of tech savvy and video seasoned prospective students.
Jay Smith, Manager of Recruitment and Admissions at St. Jerome’s, wanted to create a video that was designed to not only promote and inform prospective students about life at SJU but also provide a way to entice a generation of students that would often prefer to watch a video then read text on a webpage. “We were looking for an innovative way to reach out to prospective students and really encourage them to add SJU to their post-secondary shortlist” says Smith, “We knew video was the way to do that and we took it one step further by making it innovative and interactive.”
The new SJU Interactive Virtual Tour is a series of short, informative video clips that highlight SJU campus life, program offerings, and the unique relationship it shares with University of Waterloo, all tied together with navigation buttons embedded right into the clips. What this does is give the prospective students the opportunity to click on what videos they want to see, learning the information that is most important to them, resulting in an engaging ‘choose your own adventure’ online experience.
The videos are also hosted by current SJU students which gives the content a very authentic feel as they tell the story about campus life at SJU. “It’s wonderful for future students to have an opportunity to learn about life at SJU from real students who are already living it. They get a taste and feel for what it’s like at SJU even if they can’t be here for a tour. This is a valuable complement to our print pieces and is the next evolution in student recruitment.” says Jay.
SJU is also proud of the fact that the interactive technology is Canadian made. SJU teamed up with HuStream Video, a video production agency based out of Kelowna, BC. Founded in 2008, HuStream has also produced Interactive Video for world-class companies like Microsoft, Intel, and Lenovo. From concept to delivery, the entire process took only a few short months and now St. Jerome’s University is poised to enter the recruitment season with a fresh new look. Adds Smith “With HuStream we were able to combine innovative and forward thinking videos with our recruitment initiatives, allowing us to increase our marketing presence on the internet and really engage with the prospective student who is very video driven.”
You can take an interactive tour of St. Jerome’s University at www.sju.ca/future-students.