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Posted November 18 , 2013

Deep Thinking

CEO of MEC Honoured as Canada’s Top DesignThinker of 2013

David Labistour of Mountain Equipment Co-op is named “DesignThinker of the Year” by RGD, Canada’s professional certification body for graphic designers

Rotman's Mark Leung and RGD President Lionel Gadoury present the 2013 DesignThinker of the Year Award to MEC CEO David Labistour

TORONTO – The Association of Registered Graphic Designers (RGD), in partnership with the Rotman School of Management, presented Canadian corporate leader David Labistour with the inaugural “DesignThinker of the Year” award. Labistour is the Chief Executive Officer of MEC, Canada's leading retailer of outdoor gear, apparel and services.

The award was presented at RGD’s 14th annual DesignThinkers Conference in Toronto, attended by 1,500 creative professionals and business communicators.

Labistour was recognized for his long-standing commitment to design and appreciation for the process of design thinking to fuel innovation, as well as leading one of Canada’s most beloved brands through a bold redesign with Toronto firm Concrete this year.
“’Design thinking’ allows us to make sense of our complex, exponentially changing world and address the needs of our customers, communities, economy and ecology,” explains Labistour.

“[David] has built MEC on design...with a deep respect for the people that both make and use their products, as well as the environmental and social impacts,” says Award judge Alan Dye, Executive Creative Director at Apple. Other judges were Mark Leung, Director of DesignWorks at Rotman and Bruce Nussbaum, author of Creative Intelligence.

"Design Thinking has had a strong influence on how Rotman teaches creativity and innovation,” explains Leung of the School’s decision to partner on the award. “Design has evolved beyond just the aesthetic and into a powerful way of working across disciplines.” The DesignThinker of the Year Award shines a spotlight on the role design can play in business success and innovation.

The Award was designed by multi-disciplinary design firm Jacknife and fabricated using innovative 3-D printing technology by Agile Manufacturing.

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